Your organization has more possibilities than ever. Where do you begin?
Ongoing AI Advisory & Education
Generative AI is opening up extraordinary possibilities for how we work. But knowing what’s possible and understanding what’s right for your organization are two different things.
At VILAS, we help leadership recognize where AI can make a meaningful difference and give employees the practical knowledge to discover opportunities in their own work.
What changes when you work with VILAS
Before deciding what’s next, understand where you are.
You may come to us with a broad ambition for AI, a particular challenge, or technology you've already invested in but aren't sure how to make useful.
We begin by getting to know your organization. Through conversations with leadership and employees, we learn what you're trying to accomplish and how the work actually gets done. What we learn shapes the work ahead.
— You'll work directly with James and Sarah throughout.
In the news
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VILAS helps companies nationwide understand and integrate AI into the workplace
KARE 11 NBC
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Surviving AI: What You Need to Know Right Now
Minneapolis Club
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![Why AI models hallucinate and which models get it wrong most]()
Why AI models hallucinate and which models get it wrong most
KARE 11 NBC
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AI is spreading fast across workplaces. Training doesn't often keep pace.
The Minnesota Star Tribune
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Guest Commentary: AI is Moving Fast. Don't Blink.
Twin Cities Business
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Answering the Major Questions About AI
CBS News Minnesota
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![Atomic Data AI Leadership Forum VILAS A]()
Atomic Data AI Leadership Forum
Atomic Data
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Minnesota workers, in a tough job market, wonder: Is AI coming for my job?
Minnesota Star Tribune
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Navigating Artificial Intelligence in the workplace
Minnesota Public Radio
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Sarah Anderson helps teams build AI fluency through VILAS
Wisconsin Alumni Notes
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Artist with local ties becomes AI educator
Perham Focus
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What an organization knows is larger than what it has recorded.
Much of what makes an organization work exists beyond its documents and systems. It lives in the judgment people have developed through years of experience, the adjustments they make when familiar processes don't quite fit, and the details someone less familiar with the work might overlook.
AI can work with extraordinary amounts of information, but some of an organization's most valuable knowledge has never been written down. An apparent inefficiency may have a reason for existing. A workaround may reveal an overlooked problem. Understanding what people already know can change how an organization approaches what comes next.
Meet Sarah & James
The founders of VILAS
We're James Holmberg and Sarah Anderson Soubra, partners in VILAS and collaborators in business and technology since 2017. Our backgrounds span business, software, design, and the liberal arts, shaping how we think about technology and the people who use it.
Since 2023, we've worked with hundreds of professionals learning to use generative AI. What began as teaching these tools has developed into a consulting practice shaped by the questions and challenges we've encountered along the way.
Some of our most rewarding conversations begin with someone skeptical about AI or carrying an idea they haven't figured out how to pursue. We enjoy sitting down with people, understanding their work, and helping them discover what might actually be possible.
Who we work with
We work with high-trust organizations, where discretion and confidentiality matter. We consider the privacy of our client relationships an essential part of the trust placed in us.