Before you ‘Do AI’, Know what you’re solving for
There’s increasing pressure on organizations to be “AI-ready.” But what that means in practice is often left undefined. Many teams feel behind simply because they haven’t made a move yet. In reality, the more costly mistake is charging ahead without direction.
AI is not a single tool. It includes everything from predictive automation to generative writing assistants, each with distinct use cases and implications. If an organization says it wants to “use AI,” the next question should be: to what end? For productivity, efficiency, insight, communication? Each of these requires different decisions, different systems, and different forms of training.
What often gets overlooked is that most companies already use AI. It’s embedded in design platforms, communication tools, and CRM systems. Employees interact with it daily, often without knowing where one feature ends and another begins. If there’s no guidance in place, these interactions start forming patterns on their own.
Before investing in custom solutions or advanced integrations, it’s worth stepping back to assess the foundation.
Here are questions all organizations should be answering:
Is it clear what your team can and cannot do with AI?
Are there policies for how data is used, stored, and shared?
Do you understand how your existing platforms are already applying AI?
Have you considered whether your current workflows are even worth automating?
Productivity is not a strategy. The goal is not to move faster by default—it’s to move with purpose. That begins with understanding what outcome you care about, then examining the process that leads to it. Only then does it make sense to decide whether AI has a role to play.
A measured start is often the most strategic one. We work with teams to slow the conversation down—not to stall progress, but to ensure the questions being asked are the right ones. The opportunity is real, but so is the risk of building something no one understands.
AI won’t solve confusion. That still falls to the people using it. Our job is to help make sure they’re ready.
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